Pasta Il Mare
Product Design
May 2022
**Brand Overview:**
Pasta Il Mare is an artisanal pasta brand dedicated to capturing the rich culinary heritage of Sicily. Our signature product, squid ink pasta, pays homage to the island's maritime traditions and vibrant flavors. We aim to elevate the pasta experience through authentic ingredients, innovative recipes, and a deep connection to Sicilian culture.
**Packaging Design:**
The packaging design for Pasta Il Mare is inspired by the unique and rugged aesthetic of Sicilian fishermen, specifically their iconic beards, which symbolize strength, resilience, and a deep bond with the sea. The design cleverly splits in half, mimicking the movement of waves, and extends into a beautifully illustrated beard that wraps around the top of the package. This not only serves as a striking visual element but also creates an interactive experience for the consumer.
The dark, rich tones of the squid ink pasta are complemented by earthy colors that evoke the coastal landscape of Sicily. The illustrated beard features intricate details that draw the eye, incorporating elements from traditional Sicilian fishing culture, such as nets and shells.
**Functionality and Sustainability:**
The split packaging is not only visually appealing but also functional. It allows easy access to the pasta while creating an eye-catching display on store shelves. We prioritize sustainability in our materials, using recyclable and biodegradable packaging to align with our commitment to preserving the ocean and its resources.
**Conclusion:**
Pasta Il Mare's squid ink pasta and its distinctive packaging design offer consumers a unique glimpse into Sicilian life, celebrating the artistry of both culinary and visual design. By intertwining tradition with modern aesthetics, we invite pasta lovers to embark on a flavorful journey inspired by the sea.
Pasta Il Mare is an artisanal pasta brand dedicated to capturing the rich culinary heritage of Sicily. Our signature product, squid ink pasta, pays homage to the island's maritime traditions and vibrant flavors. We aim to elevate the pasta experience through authentic ingredients, innovative recipes, and a deep connection to Sicilian culture.
**Packaging Design:**
The packaging design for Pasta Il Mare is inspired by the unique and rugged aesthetic of Sicilian fishermen, specifically their iconic beards, which symbolize strength, resilience, and a deep bond with the sea. The design cleverly splits in half, mimicking the movement of waves, and extends into a beautifully illustrated beard that wraps around the top of the package. This not only serves as a striking visual element but also creates an interactive experience for the consumer.
The dark, rich tones of the squid ink pasta are complemented by earthy colors that evoke the coastal landscape of Sicily. The illustrated beard features intricate details that draw the eye, incorporating elements from traditional Sicilian fishing culture, such as nets and shells.
**Functionality and Sustainability:**
The split packaging is not only visually appealing but also functional. It allows easy access to the pasta while creating an eye-catching display on store shelves. We prioritize sustainability in our materials, using recyclable and biodegradable packaging to align with our commitment to preserving the ocean and its resources.
**Conclusion:**
Pasta Il Mare's squid ink pasta and its distinctive packaging design offer consumers a unique glimpse into Sicilian life, celebrating the artistry of both culinary and visual design. By intertwining tradition with modern aesthetics, we invite pasta lovers to embark on a flavorful journey inspired by the sea.