Sofia Peterson Studio ︎

EDN
Soho, New York
Febuary 2021



**Brand Overview:**
Eden is a sustainable makeup and skincare company inspired by the biblical Garden of Eden, where beauty and purity coexist harmoniously. Our mission is to create products that celebrate natural beauty while being kind to the planet. By using only compostable ingredients sourced from nature, Eden aims to redefine beauty standards and empower individuals to care for their skin without compromising the environment.

**Packaging Design:**
The packaging design for Eden elegantly merges biblical iconography with a contemporary twist. The design incorporates bold, modern typography that adds a fresh and approachable feel, making the brand relevant for today’s conscious consumers.

Each product is encased in sustainable, compostable materials that reflect our commitment to the environment. The earthy color palette, inspired by the vibrant hues of the garden, evokes a sense of tranquility and natural beauty, inviting users to reconnect with nature through their skincare routine.

**Functionality and Sustainability:**
Eden’s products are thoughtfully formulated with sustainably sourced ingredients, ensuring that every item is as kind to the earth as it is to your skin. By utilizing compostable materials for our packaging, we encourage consumers to participate in eco-friendly practices, fostering a community that values sustainability and responsible beauty.

**Conclusion:**
Eden’s makeup and skincare line offers a refreshing approach to beauty that celebrates both nature and modern design.
By harmonizing biblical inspiration with innovative practices, Eden invites individuals to indulge in self-care rituals that honor the planet. Experience the beauty of Eden—where sustainability and elegance flourish together.

EDN
Soho, New York
Febuary 2021



**Event Overview:**
Fallen Angels Soiree is an exciting collaboration with Friends With Benefits, dedicated to celebrating and uplifting the LGBTQ+ community in Newport, Rhode Island. This vibrant event aims to create an unforgettable evening filled with art, music, and connection, fostering an inclusive atmosphere where everyone is welcome.
Our mission is to raise awareness and support for local LGBTQ+ initiatives, cultivating a strong sense of belonging and empowerment within the community.

**Event Design:**
The aesthetic of Fallen Angels Soiree is inspired by the idea of transformation and liberation, drawing upon themes of color, creativity, and diversity. The venue will be adorned with stunning artwork from local LGBTQ+ artists, providing a platform for expression and celebration. Modern design elements will intertwine with whimsical touches, creating an enchanting space that encourages connection and joy.

Attendees will enjoy an array of performances, from live music to interactive art installations, enhancing the communal experience and inviting everyone to engage in the festivities. The décor will incorporate vibrant colors and elements that represent the diversity of the LGBTQ+ community, making every corner of the event a celebration of individuality.

**Functionality and Impact:**
Fallen Angels Soiree is not just about celebration; it is also a meaningful initiative aimed at supporting local LGBTQ+ organizations. A portion of the event proceeds will be dedicated to funding programs that empower and uplift the community. Through partnerships and outreach, we aim to build a network of support that fosters resilience and belonging.

**Conclusion:**
Join us for the Fallen Angels Soiree, where art, music, and community converge in a spectacular celebration of love and acceptance. Together, we will create a memorable evening that not only uplifts the LGBTQ+ community in Newport but also inspires ongoing support and awareness for vital initiatives. Celebrate with us, and be part of a movement that embraces diversity and empowerment for all. 


STRIPMALL 
Pratt Institute Thesis 
May 2022

**Overview:**
STRIPMALL NYC is a thought-provoking exploration of modern American consumerism, presented through a comprehensive guide that navigates the form and content of products in the art world. This thesis critically examines the intersection of art and sustainable consumption, offering insights into how contemporary practices can redefine consumer experiences and foster a deeper connection between creators and consumers.

**Conceptual Framework:**
The title "STRIPMALL" serves as a satirical commentary on American consumer culture, evoking the image of a physical space where consumers and sellers congregate to exchange goods. Through this lens, the thesis analyzes the dynamics of consumer behavior and the implications of mass production, questioning the value placed on art and creativity in a marketplace driven by consumption.

The guide invites readers to reflect on their purchasing choices and consider the impact of sustainability in their consumption habits. By highlighting artists and brands that prioritize eco-friendly practices and ethical sourcing, STRIPMALL encourages a shift toward more mindful consumption in the art world.

**Content and Experience:**
STRIPMALL NYC combines insightful analysis with engaging visuals, providing a rich consumer experience that emphasizes the importance of sustainability in artistic expression. Each section delves into various facets of consumerism, including the role of branding, the significance of material choices, and the evolving definitions of value in art.

The guide also features profiles of contemporary artists and collectives that embody the principles of sustainable consumption, showcasing their innovative approaches to creating art and products that resonate with conscious consumers. This not only elevates their work but also cultivates a community of like-minded individuals who appreciate the intersection of art and sustainability.

**Conclusion:**
STRIPMALL NYC is more than just a guide; it is an invitation to rethink our relationship with consumerism in the art world. By blending critical analysis with artistic exploration, this thesis encourages a dialogue about the future of consumption and the potential for art to inspire meaningful change. Join us in navigating this vibrant landscape, where creativity and sustainability converge in a powerful commentary on American consumer culture. 

Pasta Il Mare
Product Design
May 2022

**Brand Overview:**
Pasta Il Mare is an artisanal pasta brand dedicated to capturing the rich culinary heritage of Sicily. Our signature product, squid ink pasta, pays homage to the island's maritime traditions and vibrant flavors. We aim to elevate the pasta experience through authentic ingredients, innovative recipes, and a deep connection to Sicilian culture.

**Packaging Design:**
The packaging design for Pasta Il Mare is inspired by the unique and rugged aesthetic of Sicilian fishermen, specifically their iconic beards, which symbolize strength, resilience, and a deep bond with the sea. The design cleverly splits in half, mimicking the movement of waves, and extends into a beautifully illustrated beard that wraps around the top of the package. This not only serves as a striking visual element but also creates an interactive experience for the consumer.

The dark, rich tones of the squid ink pasta are complemented by earthy colors that evoke the coastal landscape of Sicily. The illustrated beard features intricate details that draw the eye, incorporating elements from traditional Sicilian fishing culture, such as nets and shells.

**Functionality and Sustainability:**
The split packaging is not only visually appealing but also functional. It allows easy access to the pasta while creating an eye-catching display on store shelves. We prioritize sustainability in our materials, using recyclable and biodegradable packaging to align with our commitment to preserving the ocean and its resources.

**Conclusion:**
Pasta Il Mare's squid ink pasta and its distinctive packaging design offer consumers a unique glimpse into Sicilian life, celebrating the artistry of both culinary and visual design. By intertwining tradition with modern aesthetics, we invite pasta lovers to embark on a flavorful journey inspired by the sea.

BOWERY COLLECTIEF
Bowery, New York
May 2021

**Overview:**
The Bowery Collectief is an innovative pop-up shop designed to revive the rich history and aesthetic of the traditional Dutch marketplace. This project serves as a historical journey back to the origins of New York City, blending the past with a modern sensibility. With a focus on being informative, functional, and visually stunning, The Bowery Collectief aims to create a unique shopping experience that honors its historical roots.

**Conceptual Framework:**
Inspired by the vibrant Dutch culture of food and farming, The Bowery Collectief integrates these elements into the contemporary landscape of the Bowery. The design and layout of the pop-up reflect a seamless blend of old-world charm and modern aesthetics, inviting visitors to explore and engage with the heritage of the area. Each detail is thoughtfully curated to evoke the essence of a traditional market while providing a fresh, engaging environment.

**Experience and Offerings:**
At The Bowery Collectief, visitors can enjoy a curated selection of artisanal products, local foods, and handmade crafts that celebrate Dutch agricultural practices and culinary traditions. Interactive displays and informative signage provide insight into the history and significance of the Dutch influence on New York City, enhancing the educational aspect of the experience.

The pop-up shop is designed to foster community engagement, encouraging visitors to connect with the local culture and each other. Events such as cooking demonstrations, workshops, and tastings will be hosted to immerse attendees in the flavors and traditions of Dutch cuisine, further enriching their experience.

**Conclusion:**
The Bowery Collectief is not just a pop-up shop; it is a vibrant celebration of history, culture, and community. By reviving the traditional Dutch marketplace within the modern Bowery, we invite visitors to explore the origins of New York City while enjoying a beautiful and functional space. Join us as we celebrate the legacy of Dutch culture and its enduring impact on the vibrant tapestry of the city today.



©MMXXI
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